On Monday AdXpose, a verification and optimization company, announced that Jeff Lanctot, former Chief Strategy Officer of Razorfish, has been named to the company’s Board of Directors. The announcement was made during IAB’s annual Networks & Exchanges Marketplace conference at the Crowne Plaza Hotel in New York City.

“AdXpose is focused on increasing our presence on Madison Avenue and arming ad agencies with technology that creates real value for their clients,” said Kirby Winfield, AdXpose CEO. ”Agencies need assurance that their campaigns are not only safe from inappropriate placement, but that they are visible, engaging, and efficiently optimized. The addition of Jeff Lanctotto our board represents our strategic focus on our agency partnerships and solutions.”

As a member of the Board of Directors, Lanctot will provide guidance and counsel on AdXpose’s approach to developing key relationships within ad agencies, and best practices in servicing the unique needs of the digital media buyer.

“AdXpose is changing the way online media is bought and sold,” said Lanctot. ”The digital media world has evolved rapidly and at the same time continues to be opaque and challenging for agencies. AdXpose transparency and efficient media valuation are straightforward benefits agencies are adopting to increase their value to their clients.”

A veteran of the advertising world, Lanctot most recently served as managing director for Microsoft’s Advertiser and Publisher Solutions Group, where he was charged with developing partnership and business development strategies for APS by working with Microsoft’s partners in the advertising industry. Prior to joining APS, Lanctot was Chief Strategy Officer at Razorfish, where he oversaw partnership and investment strategies as well as the development of the company’s capabilities in the U.S. and abroad. Lanctot has also been a recipient of numerous industry accolades, including Advertising Age’s “Media Maven” Award, MEDIAWEEK’S “Media All-Star” Award, B2B Magazine’s “Best & Brightest Media Strategist” Award and was twice named one ofMedia Magazine’s “50 Most Influential People in Online Advertising.”